November 28, 2001: Apple says QuickTime 5 is being downloaded for Mac and PC one million occasions each three days, placing the multimedia software program on monitor to exceed 100 million downloads in its first yr of distribution. The announcement comes as web sites undertake the MPEG-Four format, with on-line video starting to take off in an enormous manner.
Specifically, Apple’s movie trailer website proves an enormous success. Tens of millions of individuals obtain previews of upcoming blockbusters like Spider-Man and Star Wars Episode II: Assault of the Clones. On-line trailer releases for movies like The Lord of the Rings become buzz-worthy events.
In a pre-YouTube world, Apple has the whole lot to realize!
Apple film trailer web site drives progress
Launched a pair years earlier, by this level, Apple’s movie trailer website has become the biggest of its day (and an incredible commercial for QuickTime). It got here into being after Apple staffers were appalled by the low-quality encoding of trailers put up by film studios, most particularly the Phantom Menace trailer hosted by Lucasfilm.
After establishing a gathering with Lucasfilm, Apple began internet hosting QuickTime trailers that appeared much better than the RealVideo various of the time. Apple didn’t pay for the content material, however did host the trailers and pay for the bandwidth.
Just like the profit-sharing offers that Steve Jobs labored out with iTunes quickly after, the association labored in each events’ favor. Apple bought to indicate off its expertise and push QuickTime downloads. Film studios bought free promoting.
New options in QuickTime 5
“QuickTime has been lengthy established because the digital media commonplace for capturing, encoding and delivering content material on the web,” stated Phil Schiller, Apple’s vp of worldwide product advertising, in a press launch in regards to the software program’s launch in April 2001. “QuickTime 5 offers incredible new capabilities for everybody who creates or views multimedia content material.”
The brand new model of the software program supplied a slicker person interface with upgraded audio controls. A brand new “Scorching Picks” information and QuickTime TV channels show made it simpler for viewers to seek out content material. And a brand new DV codec boosted the pace and high quality of streaming video.
QuickTime 5 additionally introduced new instruments for content material creators, in addition to assist for MPEG-1, Macromedia Flash Four and Cubic VR. In the meantime, Apple’s QuickTime Streaming Server three added a patented characteristic referred to as Skip Safety to make web video much less glitchy.
QuickTime downloads surge
All these advances, and the recognition of Apple’s film trailers web site, spurred the short progress of QuickTime. This additionally presaged the growth in on-line video that continues to today. By November 28, 2001, Apple noticed such a surge in QuickTime 5 downloads that the corporate issued one other press launch to crow about its success.
“Greater than 300,000 individuals obtain QuickTime 5 to their Macs and PCs day by day,” stated Schiller. “The unbelievable high quality of QuickTime content material delivered by common film trailers resembling Star Wars Episode II and Lord of the Rings, and nonstop information protection from high organizations like CNN and NPR are driving this file setting obtain fee.”
Barely greater than a decade later, with streaming video all the trend, Apple began to phase out movie trailer downloads. Nevertheless it was enjoyable whereas it lasted!
Do you bear in mind downloading film trailers utilizing QuickTime again in 2001? Go away your QuickTime reminiscences beneath.