May 22, 2022

NFL pronounces UK house advertising entry for six groups

The Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers have been awarded entry to the UK.

Final Up to date: 15/12/21 8:25pm

The NFL's International Marketing Areas

The NFL's International Marketing Areas

The NFL’s Worldwide Advertising and marketing Areas

The NFL introduced on Wednesday that 18 groups have been granted entry to 26 Worldwide Residence Advertising and marketing Areas (IHMA) throughout eight completely different international locations.

This ground-breaking, new initiative grants golf equipment entry to worldwide territories for advertising, fan engagement and commercialisation as a part of an vital, long-term, strategic effort to allow golf equipment to construct their world manufacturers whereas driving NFL fan progress internationally.

Rights in the UK have been awarded to the Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers.

“NFL fandom begins with our golf equipment,” stated Christopher Halpin, NFL Govt Vice President, Chief Technique & Development Officer. “This vital initiative permits NFL groups to develop significant, direct relationships with NFL followers overseas, driving fan progress and avidity globally. We have been more than happy with the quantity, creativity and stage of dedication of membership proposals throughout the board on this preliminary utility interval and sit up for groups launching their efforts early subsequent yr.”

As a part of the Worldwide HMA program, golf equipment may have entry to worldwide markets for a minimum of a five-year time period, throughout which a membership may have rights to pursue actions in that worldwide market which are in line with what they will do of their home HMA.

This contains in-person and digital advertising, company sponsorship gross sales, fan occasions and activations, youth soccer actions, merchandise gross sales and co-marketing relationships with different sports activities and leisure properties out there.

Golf equipment can start to activate of their awarded markets on January 1, 2022.

“Since we first made the dedication in 2012 to play an annual house recreation in London, the Jaguars have skilled first-hand the overwhelming enthusiasm for American soccer in the UK,” stated Shad Khan, proprietor of the Jacksonville Jaguars.

“Past the packed stadiums, greater than 85,000 college youngsters are taking part in JagTag, our simplified model of American soccer. That is actual proof of progress within the UK, and will probably be solely strengthened by the IHMA program that may concentrate on additional growing the fanbase we helped to forge by taking part in video games and having a year-round presence in London. Let me be the primary to welcome the brand new NFL groups to the UK!”

“Being awarded the UK Worldwide Residence Advertising and marketing Space by the league is an honour,” stated Chicago Bears Chairman George H McCaskey, a member of the NFL’s Worldwide Committee. “The Chicago Bears have a protracted historical past within the UK and one of many largest NFL fanbases there. We’re excited to proceed constructing on that zeal and additional develop the sport of soccer overseas.”

Worldwide Residence Advertising and marketing Areas

UK Germany Mexico Canada Brazil Spain China Australia
Chicago Bears Carolina Panthers Arizona Cardinals Minnesota Vikings Miami Dolphins Chicago Bears Los Angeles Rams Los Angeles Rams
Jacksonville Jaguars Kansas Metropolis Chiefs Dallas Cowboys Seattle Seahawks Miami Dolphins
Miami Dolphins New England Patriots Denver Broncos
Minnesota Vikings Tampa Bay Buccaneers Houston Texans
New York Jets Kansas Metropolis Chiefs
San Francisco 49ers Las Vegas Raiders
Los Angeles Rams
Pittsburgh Steelers
San Francisco 49ers

Tom Garfinkel, Vice Chairman, President and Chief Govt Officer of the Miami Dolphins and Arduous Rock Stadium, stated: “We’re excited that the NFL has created this world initiative to permit groups to attach with their worldwide fanbases.

“The Miami Dolphins have a world model with a passionate following within the UK. Whereas our precedence stays to service our followers in South Florida, we’re dedicated to investing in and rising our presence internationally within the coming years with our UK fan golf equipment and companions by innovation, expertise and local people affect.”

“This is a wonderful alternative to straight interact with Vikings followers internationally, in addition to develop our fanbase and domesticate curiosity within the recreation of soccer,” stated Minnesota Vikings Proprietor/President Mark Wilf.

“We now have seen the energy of our worldwide Vikings followers in the course of the staff’s earlier video games in London and with the launch of our UK Vikings social media channels in 2018, so that is one other step towards deepening these relationships. We sit up for solidifying the activation parts and getting again to the UK in 2022 and future years.”

“Worldwide advertising clearly represents an infinite progress alternative for each the NFL and the Jets,’ stated Hymie Elhai, President of the New York Jets. “We’re excited to showcase our gamers and coaches and their personalities in the UK. Via grassroots applications, distinctive in-market activations and strategic partnerships we’re excited to construct upon our fanbase within the UK and sit up for establishing longstanding relationships.”

San Francisco 49ers President Al Guido stated: “As long-time members of the NFL’s worldwide committee, the 49ers know there’s by no means been a greater time to spend money on the UK and we thank the NFL for granting us these rights.

“The primary-hand perspective we have gained from twice taking part in in London and our ongoing funding in Leeds United gives our organisation with a real appreciation for the UK. We sit up for using distinctive methods and compelling content material to draw new followers and companions all through the UK.”

Coupled with the League’s dedication to Worldwide Video games – all 32 golf equipment will play a minimum of one worldwide recreation within the subsequent eight seasons – the league will use its greatest efforts to make sure golf equipment play their worldwide video games of their Worldwide HMAs, the place attainable.

“Immediately’s announcement is a major milestone in our efforts to broaden the NFL’s world attain by constructing long-term relationships with these worldwide markets that may play a big position within the continued progress and growth of our sport for years to come back,” stated Tampa Bay Buccaneers Proprietor/Co-Chairman and NFL Worldwide Committee Chairman Joel Glazer.

A lot of our league success is rooted within the sturdy connection that our particular person groups have constructed with their followers, and this initiative creates many extra avenues for participating and energising our worldwide fanbase.”

Golf equipment could submit future proposals for Worldwide Committee overview yearly every spring.