February 5, 2023

Apple VP of business design Evans Hankey goes in-depth on Apple Watch bands

VP of service style Evans Hankey and VP of product marketing Stan NG go in-depth with HYPEBEAST in a brand brand-new interview exploring what makes every Apple Watch band distinctive.

Within the interview, Hankey talks to the significance of protecting band compatibility in between every technology:

Since the first Apple Watch to instantlys Series 7, the interchangeability of the band has been a cornerstone of the item. […] Every time we have now refined the Apple Watchs style, we have now pushed ourselves to maintain backwards compatibility, which has been no little feat because the show has actually grown through the years.

When requested what distinguishes an Apple Watch strap from a conventional watch band, Ng explains a better purpose:

This guarantees the watch is comfy to put on– not too cosy and never too free– whereas additionally enabling options like all-day coronary heart price tracking, blood oxygen readings, and on-wrist detection that assist you to use Apple Pay or open your iPhone securely with out validating each time.

The juiciest components that Apple Watch aficionados will appreciate most likely the most is a band-by-band breakdown that Evans materials:

Learn the interview completely at HYPEBEAST.

The Clover Solo Loop is absolutely the most basic and most vibrant watch band we have now made. For probably the main time within the historical past of watchmaking, we have actually now eliminated all buckles, clasps, and the surplus materials necessary for measurement modification. […]
The Braided Solo Loop shares the identical elementary structure, however this one is produced by braiding 16,000 recycled polyester yarn filaments round skinny silicone threads after which laser slicing to make sure an actual size for a customized match. […] This 12 months, too, we utilized a jacquard course of to integrate Nikes standard swoosh right away into the woven band. This pigmentation mix seems to be sporty and significantly vital. […]
After which the Leather-based Hyperlink is one other very first of its kind. The leather-based link is developed from supple, handcrafted leather-based with flexible molded magnets embedded inside every strap.

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This makes sure the watch is comfortable to put on– not too cosy and never too totally free– whereas furthermore enabling choices like all-day coronary heart rate monitoring, blood oxygen readings, and on-wrist detection that assist you to use Apple Pay or unlock your iPhone securely with out confirming each time.

Every time we have now fine-tuned the Apple Watchs design, we have actually now pushed ourselves to keep up backwards compatibility, which has actually been no small accomplishment due to the fact that the show has grown through the years.

The Clover Solo Loop is absolutely the easiest and most strong watch band we have now made. The Braided Solo Loop shares the similar elementary structure, however this one is created by braiding 16,000 recycled polyester yarn filaments round skinny silicone threads after which laser chopping to make sure a real size for a tailored match. This 12 months, too, we made use of a jacquard course of to integrate Nikes traditional swoosh instantly into the woven band.