January 17, 2022

Act shocked: AT&T growing DirecTV Stream pricing once more, together with for legacy subscribers

One other value hike is coming to DirecTV Stream, the live-streaming TV service previously referred to as AT&T TV Now, previously referred to as DirecTV Now. This time, AT&T is reportedly planning to extend costs throughout the board, together with on grandfathered legacy plans, beginning in January 2022.

In line with a brand new report from The Streamable, citing “these acquainted with the matter,” AT&T is ready to formally announce the value will increase subsequent week and they’re going to take impact in January. The one plan that won’t see a value improve is the so-called “Leisure Plan,” which is priced at $69.99 per thirty days and notably doesn’t embrace entry to Regional Sports activities Networks.

In case you subscribe to any other DirecTV Stream plan, nonetheless, you’ll be dealing with a value hike beginning subsequent month. The “Alternative” plan will go from $84.99 per thirty days to $89.99 per thirty days. The “Final” plan is ready to go from $94.99 per thirty days to $104.99 per thirty days, whereas the “Premier” plan will go from $139.99 per thirty days to $149.99 per thirty days.

Moreover, in case you are grandfathered in to legacy AT&T TV Now or DirecTV Now plans, you’re additionally set to see a value improve. The report explains:

These on legacy DIRECTV NOW and AT&T TV NOW plans will see a $10 value hike. “Dwell A Little” will improve to $79.99, “Simply Proper” to $94.99, and “Go Massive” to $104.99. These on the grandfathered “Go Massive Early Adopter Plan”, will proceed to see a $25 low cost, which means will probably be $79.99 (up from $69.99).

9to5Mac’s Take

When DirecTV Now launched again in 2016, it was a promising service touted as the way forward for streaming TV. Coupled with engaging promo affords of decrease month-to-month costs and free Apple TV {hardware}, the service rapidly boomed in recognition.

Within the years since then, AT&T has rebranded the streaming service a number of occasions, commonly elevated costs, and left early adopters within the mud. I subscribed to the DirecTV Now “Go Massive” bundle on launch day, with a promise that the $35 introductory provide could be good for all times.

As soon as subsequent month’s value hike goes into impact, that very same plan will value me $80 per thirty days. I suppose the ethical of the story right here is that if one thing appears too good to be true, it in all probability is. Particularly when it pertains to an organization like AT&T.

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