A closeup shot of what looked like stones bouncing harmlessly off the Apple Watch Series 7s impact-resistant screen.
An excellent brief film that showcased the iPhone 13s brand-new Cinematic Mode.
Sweeping shots of a violinist sawing away in the middle of a desert (for no apparent factor).
A behind-the-scenes reel of director Kathryn Bigelow and cinematographer Greig Frazer showcasing the iPhone 13 Pros abilities.
Mind-blowing transitions that kept us thoroughly captivated throughout the breezy hour-and-15-minute presentation.
Overall, the imagery employed made other tech business efforts look like a Dumpster fire in comparison. — Lewis Wallace.
Get caught up.
Did you miss all the hoopla of the Apple September occasion? You can easily get caught up by viewing the archived variation on YouYube. Or take a dive into Cult of Macs coverage.
iPhone 13 is extremely various from iPhone 13 Pro
Apple clearly worked hard to separate the fundamental iPhone 13 from the Pro designs. In previous years, these have been really comparable, even having the very same processor. Much better cameras and the big Pro Max screen were really the only draw for the Pro designs. Not this time.
The iPhone 13 Pro and Pro Max have a laundry list of features not in the more affordable variation. Plus, there are the expected cam functions that are just for the Pro models.
These will have people who chose the iPhone 11 or iPhone 12 prior to feeling very lured by the more pricey iPhone 13 Pro.– Ed Hardy
The rumors were! The reports were incorrect!
In spite of Apples best efforts, tipsters did a nearly perfect job of describing the iPhone 13 series months prior to the release. They were right about the diminishing notch, the 120 Hz screen, 1TB of storage, the cam improvements … it was nearly area on.
The exact same cant be stated about Apple Watch Series 7. It was expected to have an extreme redesign with flat edges thus many other Apple items. Nope. Still, the rumored bigger display screen did put in a look. (More on this in a bit).
Numerous people were caught by surprise when a brand-new budget iPad 9 and iPad mini were unveiled. And one of the most rumored items wasnt there at all.
What happened to AirPods 3?
Numerous analysts forecasted Apples “California Streaming” event would reveal the arrival of AirPods 3, a brand-new set of earbuds slotted in between AirPods 2 and the premium AirPods Pro.
They said it would be the most significant AirPods refresh because they made long white stems common beginning in 2016. They said the brand-new ones would look a lot more like AirPods Pro, however probably lack noise cancellation, Transparency audio and silicone eartips. They suggested AirPods 2, introduced in 2019, would remain however see a healthy rate drop.
Did any of that take place Tuesday? No. Why? Who knows. And so it goes with these things. An AirPods revitalize remains (over) due.– David Snow.
Apple Watch Series 7 is larger, badder than ever.
As pointed out, Apple Watch Series 7 didnt bring the widely reported flat-edged redesign. Nor did it enhance the Series 6s sensing unit array with new health-oriented additions. Rather, Apple concentrated on making its smartwatch more durable– and more spectacular.
The Series 7s marquee feature is its bigger screen, which Apple COO Jeff Williams stated deals almost 20% more screen location than the currently impressive Series 6. (Its more than 50% larger than Series 3.) And that screen is brighter, and more crack-resistant, than ever.
Apple Watch Series 7 boasts 50% more screen location than Series 3. Image: Graham Bower/Cult of Mac.
The refined style includes softer, more-rounded edges. And the Series 7 user interface makes better usage of the watchs increased screen realty (think larger buttons and more text on the screen).
The modifications might not may not sound as exciting as an advanced redesign. Like Apple Watch Series 4, I wager the evolutionary modifications will look great in individual– and fuel loads of instantaneous in-store upgrades when fence-sitters get their first glance at it.– Lewis Wallace.
Your old Apple Watch bands will fit Series 7.
Everyone who owns a collection of Apple Watch bands– and wishes for the Series 7s sweet screen– breathed a sigh of relief when Apple CEO Jeff Williams uttered these magic words: “Series 7 is compatible with all existing bands.”.
Thats not a massive shocker, truly. Apple would definitely face a little a reaction if pricey band collections became outdated over night, so maintaining compatibility makes good sense. However things like that in some cases take place, and speculation prior to the occasion made some folks anxious.
Smart relocation, Apple!– Lewis Wallace.
iPad 9 takes Center Stage.
When iPhone is typically the focus for the September event, Apple shocked almost everybody and revealing the iPad 9. That said, this is mostly a “speed bump” upgrade with a quicker processor.
There is a truly standout feature thats best for the budget plan iPad. The video camera really seems to be moving. I love it on my iPad Pro and utilize it in a variety of applications: FaceTime, Zoom and Google Duo.
The affordable iPad is used by a lot of school kids, and Center Stage truly improves video conferencing. It lets you stop having to be mindful the camera is pointed at you perfectly, something many youths arent excellent at.– Ed Hardy.
Apple September occasion marketing gets even more mind-blowing.
Given that method back in the Steve Jobs era, Cupertino showed an unique flair for knocking it out of the park with its keynote. Throughout Tuesdays California Streaming occasion, the marketing groups efforts burned like a wildfire: hot, completely unforeseeable and quick.
We saw, in no particular order:.
Apple shocked us several times throughout its September item launch event. There was a great deal of love on screen … but not everything. And there were items we expected and some that were werent.
Heres the low and high points of Tuesdays “California Streaming” event.
Apple clearly worked hard to differentiate the basic iPhone 13 from the Pro models. The exact same cant be stated about Apple Watch Series 7. As mentioned, Apple Watch Series 7 didnt bring the widely reported flat-edged redesign. The Series 7s marquee function is its larger screen, which Apple COO Jeff Williams said deals nearly 20% more screen area than the currently excellent Series 6. Like Apple Watch Series 4, I bet the evolutionary modifications will look fantastic in individual– and fuel loads of immediate in-store upgrades when fence-sitters get their first peek at it.
